Case Study
4X Business Leads, Improved Google Ads CTR, and Cost Per Acquisition for an Emerging American Crowdsourcing Platform
Results in the numbers
Client - Emerging American Crowdsourcing Platform
0
%
Business Leads Increased
0
%
Google Ads CTR Increased
$ 0
Cost Per Lead Delivered Under
Client introduction.
Our client is a fast-growing American nonprofit, crowdsourcing platform based out of Washington, USA. They offer to set up customized Care Calendar, Wishlist & Crowdfunding pages to help people in need, and that is all free of cost.
The challenge.
The client was running a PPC campaign to reach the people in need of help and generate online leads for their business(setting up help pages). But, the account cost per Lead (CPA, CPL) was higher than the expected cost of $25, hence the client was burning their budget on running the ads without the expected outcome. The company’s main goal was to reduce the budget spent without compromising the number of leads.
The Click Through Rate of the account was also low, at just around 2%, compared to market standards, and needed immediate attention.
The solution
They have contacted us to do the job and optimize their Google Ads Account.
We did a thorough analysis of their business, there competition and worked on below points in order to improve and drive results for them.
- Analyzed and optimized their Google AdWords Account structure
- Looked into their current keywords, scrubbed and removed keywords for better relevancy
- Researched new, high intent keywords and themed them in the account
- Analyzed ad copies, re-written ads and created new converting ads to use in the account
- Analyzed the landing page and optimized it to make it more user friendly
- Analyzed competitors, their creatives, market share and accordingly optimized our account to grab more impression share
We have analyzed all the bits and pieces, optimized, monitored and managed the account to improve the performance.
The results
We have achieved above the benchmark results for the client.
- Immediately reduced the CPA in half from around $28 (before we started) to $14 (after we started)
- Business leads increased by 430%
- Google Ads account CTR increased from 2.14% to 11%
- Account CPC has been decreased up to 43%
- We decrease overall account CPA up to 37%
- The quality of leads has been improved
- While client's expected CPA was $25, we delivered leads around $17 all over the time
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