Google Ads is one of the most popular pay-per-click advertising platforms to help drive businesses to the top of Google search pages, boosting traffic and conversions (ideally).While Google runs the…
The year is about to end. It’s time to look into the future, to stay relevant and in the business. Let’s begin by learning about the key 5 digital marketing…
Quoting Google, “Starting in February 2021, Phrase Match will begin to incorporate behaviors of broad match modifier (BMM) to simplify keywords and make it easier to reach relevant customers.”Sounds a…
As a digital ant, I always dig the Internet looking for relevant stats for my next campaign. It is an important process to optimize my marketing campaign accordingly and stay…
Google has stringent advertising policies that very often lead to the disapproval of ads, landing pages, keywords, and many times it even causes Google Ads account Suspension. As a business…
Google has recently made changes to the text ads in Google Ads so that you have more room to convey your message to customers. Now, you can: Add a third…
Google is known for its new technologies and is always keeps updating its different Google products to make them more user-friendly and easier to use. Lately, Google has launched Google…
According to the studies around one third of smartphone users immediately switches to another website if your site does not fulfill their needs. Around 64% change the website because of…
Ad testing has always been important so the ad rotation settings. It’s been a practice to write multiple ads in every ad group and see which of the ads are…
As the technologies are changing there is a need to change in the digital world as well. Google, as the most prominent digital advertising player in the world, is not…
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