Google AdWords Update About Expanded Text Ads (ETA Update)

Google has recently made changes to the text ads in Google Ads, so that you have more room to convey your message to customers. Now, you can:

  • Add a third headline to your ETA
  • Add a second description to explain more about your product or service
  • Use up to 30 characters for each headline
  • Use up to 90 characters for each description

Google Adwords Update Expanded Text Ads

Expanded text ads overview

Expanded text ads are similar to the text ads that you used to write to promote your product or services, but with a few key differences.

1.  ETA ads have three headlines. The first two headline fields are required, while the third is optional. The extra third headline field allows you to include additional information in your ads. You can use up to 30 characters per headline. The headlines will appear next to each other, separated by a vertical pipe (“|”). Depending on the size of your potential customer’s screen, they may wrap to a second line. The third headline can appear more often on wide mobile devices.

2. Updated Expanded text ads (ETA) also have two 90-character description fields, giving you more control over your ad’s messaging.

3. Display URL domain is based on your final URL domain. Google Ads will use the domain from your final URL and show it as your ad’s display URL. For example, if your final URL is www.example.com/hiking/shoes, your ad’s display URL will show as www.example.com.

4. Display URL can include two optional “Path” fields of 15 character each. These fields gets added to the display URL after your website’s domain, so you can add text that will help people who see your ad get a better sense of where they’ll be taken when they click it. The text you put in the path fields doesn’t necessarily have to be part of your website’s URL, but it should be related to the content on your landing page. For example, if your final URL is www.example.com/hiking/shoes, you might want your path text to be “Hiking” and “Shoes” so your ad’s display URL is www.example.com/Hiking/Shoes.

5. Updated Expanded text ads are already mobile-optimized. A preview of your ad in both desktop and mobile format is generated for you while you’re creating your expanded text ad.

Expanded text ads are available on both the Google Search Network and the Google Display Network. Ad extensions (both automatic and manual) are fully compatible with expanded text ads, too.

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