Google Rolled Out “Landing Page” Tool for New AdWords Interface

Google-adwords-landing-page-tool-updateAccording to the studies around one third of smartphone users immediately switches to another website if yours site does not fulfil their needs. Around 64% changes website because of too many steps involved to do some action.
And the most important is, if your landing pages are not mobile-friendly, you will be losing visitors so the business.

You do lots of efforts from searching the right keywords, creating the best relevant ads, optimizing your campaigns to drive visitors to your website. But none of those matters if your landing pages aren’t mobile friendly and not turning your visitors into customers.

To help advertisers overcome from this problem and improve performance on mobile devices, Google AdWords has rolled out a new “Landing pages” tool that will be available in new AdWords Interface.

It is a new tab that will be available in New AdWords Interface. On this new page, advertisers can see which URLs in your account are mobile-friendly, which ones are driving the most sales, and which ones may require your attention. For example, find the pages getting lots of clicks, but aren’t mobile-friendly. Then prioritize them for your webmaster so you can convert more of your ad clicks into sales.

Adwords-Landing-Page-Tool-Update

Advertisers will get a snapshot of the following data in the “Landing pages” tab:
• Landing page URL
• Mobile-friendly click rate
• Performance metrics such as clicks, cost, conversion rate, etc.

Mobile-friendly Click Rate
The first metrics you must look at is Mobile-friendly Click Rate. It is the percentage of mobile clicks that go to a mobile-friendly page, as defined by Google’s Mobile-Friendly Test. This metric can give you an estimate of which landing pages are performing well and offering most or least mobile-friendly experiences.

Test for mobile friendliness
Advertisers can find which pages are not performing well and not optimized for mobile devices, by the “Mobile-friendly click rate” column. After identifying a landing page that needs attention, simply click to run a mobile friendliness test. AdWords will open up Google’s Mobile-Friendly Test in a new tab so you can review the potential issues.

The “Landing pages” page shows data for Search, Display and Video campaign landing pages; however, “Mobile-friendly Click Rate” is currently available for Search landing pages only.

Source: Google Adwords Blog

Google Adwords Ad Rotation Settings Update

Ad testing has always been important so the ad rotation settings. It’s been a practice to write multiple ads in every ad group and see which of the ads are performing better.

Also, many of the advertisers have different opinions on how one should test different ads in each ad group? Should you rotate them evenly, wait 90 days to make any changes, or optimize them to drive more clicks or more conversions?

 

Google adwords ad rotation setting update

 

Google is finally going to end the entire dispute over ad rotation settings and going to simplifying all these options. Google has announced some important changes related to the ad rotation settings, which will go into effect starting late September 2017.

Let’s have a look on the Google AdWords updates you need to know.

Ad rotation setting options will get changed:

 

Google adwords new updated ad rotation setting

 

After late September, Google AdWords will only support two ad rotation settings – “Optimize” and “Rotate Indefinitely.” The current settings “Optimize for conversions” and “Rotate evenly” will be suspended.

  • Optimize: setting uses Google’s machine learning technology to prioritize ads that are expected to perform better than other ads within your ad group. This setting will optimize your ads for clicks in each individual auction using signals like keyword, search term, device, location and more.

On the other end, If you like to drive conversions, the best way is to use Smart Bidding. It helps you modify your bids based on the probability of a conversion, and will choose the ad most expected to drive conversions.

Note that if you are already using Smart Bidding, Google AdWords will automatically use the “optimize” ad rotation.

  • Do not optimize: Some of the advertisers prefer to have an even rotation for all of their ads. “Rotate indefinitely” setting is already the easiest way to give your ads equal preference, so it will be the sole option for an even rotation going forward.

Campaigns which are currently using “Optimize for clicks,” “Optimize for conversions,” and “rotate evenly” ad rotation setting will automatically be changed to the “Optimize” setting.

Ad rotation settings will be available at the ad group level:

Advertisers are now having more control on ad rotation settings. Now one can manage their new ad rotation settings at both the campaign and ad group level. This means that you can use multiple ad rotation settings across a single campaign.