Payment Request From Client Made Easy with New Gmail Update

Google is known for its new technologies and is always keeps updating its different Google products to make them more user-friendly and easier to use.

Lately, Google has launched Google Pay service which enabled users to send money directly to any one’s account just by using their phone number. One can also request money from any person or client using Google Pay.

With one of the new updates in Gmail, Payment Request from a client or anyone has become simpler with Google.

Now Google has embedded its Google Pay service button within Gmail.

New Gmail Update Nov 2019

Just by clicking on the payment button, you can easily request your invoice money from your client within the email itself you are sending to them. Now your next update email to the client would work as an invoice as well.

The use of this service is very simple and is almost the same as you do with GooglePay.

Here are the steps you need to take to request money from the client:

  • Click on the Payment Button. A window will open as below.
  • Choose your option if you want to “Send Money” or want to “Request Money”.
  • Enter your request amount. We have added $500.
  • Add a small description, what this request is all about. We have added it as “PPC Management Fee”.
  • Click on the button “Attach Request” and you are done.

New Gmail Update 2019

Google will attach a payment request of $500 with the mail in which the client can pay you directly using Google Pay account.

New Gmail Google Pay Update 2019

 

Google AdWords Update About Expanded Text Ads (ETA Update)

Google has recently made changes to the text ads in Google Ads, so that you have more room to convey your message to customers. Now, you can:

  • Add a third headline to your ETA
  • Add a second description to explain more about your product or service
  • Use up to 30 characters for each headline
  • Use up to 90 characters for each description

Google Adwords Update Expanded Text Ads

Expanded text ads overview

Expanded text ads are similar to the text ads that you used to write to promote your product or services, but with a few key differences.

1.  ETA ads have three headlines. The first two headline fields are required, while the third is optional. The extra third headline field allows you to include additional information in your ads. You can use up to 30 characters per headline. The headlines will appear next to each other, separated by a vertical pipe (“|”). Depending on the size of your potential customer’s screen, they may wrap to a second line. The third headline can appear more often on wide mobile devices.

2. Updated Expanded text ads (ETA) also have two 90-character description fields, giving you more control over your ad’s messaging.

3. Display URL domain is based on your final URL domain. Google Ads will use the domain from your final URL and show it as your ad’s display URL. For example, if your final URL is www.example.com/hiking/shoes, your ad’s display URL will show as www.example.com.

4. Display URL can include two optional “Path” fields of 15 character each. These fields gets added to the display URL after your website’s domain, so you can add text that will help people who see your ad get a better sense of where they’ll be taken when they click it. The text you put in the path fields doesn’t necessarily have to be part of your website’s URL, but it should be related to the content on your landing page. For example, if your final URL is www.example.com/hiking/shoes, you might want your path text to be “Hiking” and “Shoes” so your ad’s display URL is www.example.com/Hiking/Shoes.

5. Updated Expanded text ads are already mobile-optimized. A preview of your ad in both desktop and mobile format is generated for you while you’re creating your expanded text ad.

Expanded text ads are available on both the Google Search Network and the Google Display Network. Ad extensions (both automatic and manual) are fully compatible with expanded text ads, too.

result-oriented-google-ads-services-techifox

Why and Where to do Video Marketing in 2018

Video marketing is an essential marketing tactic now days. If a picture is worth a thousand words, a video is worth much more than that.

Video Marketing Tips and Websites list

Some important facts show that the video marketing is a best strategy to get on top of Google search and to reach to the right audience in seconds.

If we optimize our video content then we will surely get more visitors than other marketing techniques. Below are some tips to keep in mind while you go for Video Marketing:

Tip 1 . Use High Quality Videos

Tip 2 . Good loading speed

Tip 3. Use Eye catching thumbnails

Tip 4. Video must have voice and it should be audible

Tip 5. Can include link of your page/website/other video

Tip 6.Try to add some interactive content

Tip 7. Don’t make long videos, keep them shorter

Tip 8. Optimize title, description and keywords

Tip 9. Make simple and animated videos to understand things easily

Tip 10. Host your video on websites like YouTube & Facebook

Tip 11. If you have some money and in hurry to increase your visibility, you can now run a paid video marketing campaign on Youtube, Facebook and LinkedIn to make your video channel popular in very short time duration

 

The topic does not end here; we are providing you some key resources (list of video marketing websites) that can help you to publish and make your video available on the web to make it popular.

Here are top video sharing sites you can use:

 

Let us know (in the comment box) if you have some good video marketing sites that you want us to add in this list.

Google Rolled Out “Landing Page” Tool for New AdWords Interface

Google-adwords-landing-page-tool-updateAccording to the studies around one third of smartphone users immediately switches to another website if yours site does not fulfil their needs. Around 64% changes website because of too many steps involved to do some action.
And the most important is, if your landing pages are not mobile-friendly, you will be losing visitors so the business.

You do lots of efforts from searching the right keywords, creating the best relevant ads, optimizing your campaigns to drive visitors to your website. But none of those matters if your landing pages aren’t mobile friendly and not turning your visitors into customers.

To help advertisers overcome from this problem and improve performance on mobile devices, Google AdWords has rolled out a new “Landing pages” tool that will be available in new AdWords Interface.

It is a new tab that will be available in New AdWords Interface. On this new page, advertisers can see which URLs in your account are mobile-friendly, which ones are driving the most sales, and which ones may require your attention. For example, find the pages getting lots of clicks, but aren’t mobile-friendly. Then prioritize them for your webmaster so you can convert more of your ad clicks into sales.

Adwords-Landing-Page-Tool-Update

Advertisers will get a snapshot of the following data in the “Landing pages” tab:
• Landing page URL
• Mobile-friendly click rate
• Performance metrics such as clicks, cost, conversion rate, etc.

Mobile-friendly Click Rate
The first metrics you must look at is Mobile-friendly Click Rate. It is the percentage of mobile clicks that go to a mobile-friendly page, as defined by Google’s Mobile-Friendly Test. This metric can give you an estimate of which landing pages are performing well and offering most or least mobile-friendly experiences.

Test for mobile friendliness
Advertisers can find which pages are not performing well and not optimized for mobile devices, by the “Mobile-friendly click rate” column. After identifying a landing page that needs attention, simply click to run a mobile friendliness test. AdWords will open up Google’s Mobile-Friendly Test in a new tab so you can review the potential issues.

The “Landing pages” page shows data for Search, Display and Video campaign landing pages; however, “Mobile-friendly Click Rate” is currently available for Search landing pages only.

Source: Google Adwords Blog

Google Adwords Ad Rotation Settings Update

Ad testing has always been important so the ad rotation settings. It’s been a practice to write multiple ads in every ad group and see which of the ads are performing better.

Also, many of the advertisers have different opinions on how one should test different ads in each ad group? Should you rotate them evenly, wait 90 days to make any changes, or optimize them to drive more clicks or more conversions?

 

Google adwords ad rotation setting update

 

Google is finally going to end the entire dispute over ad rotation settings and going to simplifying all these options. Google has announced some important changes related to the ad rotation settings, which will go into effect starting late September 2017.

Let’s have a look on the Google AdWords updates you need to know.

Ad rotation setting options will get changed:

 

Google adwords new updated ad rotation setting

 

After late September, Google AdWords will only support two ad rotation settings – “Optimize” and “Rotate Indefinitely.” The current settings “Optimize for conversions” and “Rotate evenly” will be suspended.

  • Optimize: setting uses Google’s machine learning technology to prioritize ads that are expected to perform better than other ads within your ad group. This setting will optimize your ads for clicks in each individual auction using signals like keyword, search term, device, location and more.

On the other end, If you like to drive conversions, the best way is to use Smart Bidding. It helps you modify your bids based on the probability of a conversion, and will choose the ad most expected to drive conversions.

Note that if you are already using Smart Bidding, Google AdWords will automatically use the “optimize” ad rotation.

  • Do not optimize: Some of the advertisers prefer to have an even rotation for all of their ads. “Rotate indefinitely” setting is already the easiest way to give your ads equal preference, so it will be the sole option for an even rotation going forward.

Campaigns which are currently using “Optimize for clicks,” “Optimize for conversions,” and “rotate evenly” ad rotation setting will automatically be changed to the “Optimize” setting.

Ad rotation settings will be available at the ad group level:

Advertisers are now having more control on ad rotation settings. Now one can manage their new ad rotation settings at both the campaign and ad group level. This means that you can use multiple ad rotation settings across a single campaign.

33 Digital Marketing Stats You Must Know In 2017

 

Digital Marketing Statistics to Know by Techifox

As a digital ant, I always digs the Internet looking for relevant stats for my next campaign. It is an important process to optimize my marketing campaign accordingly and stay informed about the latest trends in the digital advertising. However, finding quality online marketing stats is not always easy and consumes hours of time.  I have collected an important list of items over time we thought were worth sharing for those looking to create their next marketing campaign, pitch a prospect or convince a colleague or simply look smart at parties. Therefore, without further ado, here is a list of 33 online marketing statistics, which will surely help make your marketing world a little clearer and easier.

1. Internet usage growing with steady rate of 2-3% per year. It is expected that 80-90% population will be online in next 10-15 years.

Internet Users in The World

2. It was 462 Million internet users in India only in 2016 followed by US having 286 Million users. It is growing by ~30% YOY. China is at first place with 721 Million internet users.

Internet Users in The World By Country

3. Only 40% of world population is using internet in 2016. Still more than 50% market is untouched.

4. 87% of internet users now have a smartphone. (Source: Global Web Index)

5. 50% of Search Queries on the internet are 4 Words or Longer. (Source: WordStream)

6. On average Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. (Source: Internetlivestats)

7. Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year.

8. 2,577,356 Emails sent in 1 second, of those ~67% are SPAM.

9. The average click through rate (CTR) of display ads across all formats and placements is 0.06%.

10. It’s been encountered that at least 309 million people are blocking ads on the mobile.

11. A study revealed that only 2.8% of users on the internet thinks that ads on the website are related.

12. According to a study 54% of internet users do not click banner ads, as they do not trust them.

13. Retail industry contributes 9% of the revenue in Digital Advertising.

14. As of the end of 2015, the top social media channels used by small businesses were Facebook (41%), LinkedIn (17%), Google+ (13%) and Twitter (12%) according to Ebiquity.

15. 93% of small medium organizations use social media as their main content marketing tactic.

16. 94% of B2B marketers gives priority to LinkedIn to distribute content.

17. Visual content is 40X more likely to get shared on social media than any other types of content.

18. Content with relevant images gets 94% more views than content without relevant images.  (Source: Kiss Metrics)

19. 71% of online marketers use visual assets in their social media marketing.

20. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: Demand Metric)

21. On Facebook posts with images see 2.3X more engagement than the posts without images.

22. 45% of marketers say blogging is their most important content strategy.

23. 82% of marketers who blog see positive ROI for their inbound marketing.

24. 90% of Twitter video views happen on a mobile device.

25. 28% of the total B2B marketing budget is spent on content marketing.

26. Around 78% queries are searched on Google only while Yahoo serves only around 6% search queries. Rest divided into Baidu(China), Yandex(Russia) and Microsoft(Bing) etc search engines.

27. 87% of Twitter’s revenue comes from advertising.

28. Around 90% of Google’s entire income comes from advertising.

29. Digital Ad Spend is expected to be $112 billion upto 2020.

30. 72% of Consumers who do a local search visits a store within 5 Miles.

31. Click-to-Call commerce will reach $1 Trillion in 2015 and Double by 2019.

32. You Lose 97% of Leads on Leaky Landing Pages.

33. Calls to business are worth 3X more than click to website.

 

 

Latest Google AdWords Updates In 2017

As the technologies are changing there is need to change in the digital world as well. Google, as the most prominent digital advertising player in the world is not behind the trend. Google is regularly changing the landscape of the paid search advertising. Therefore, we have made here a quick list of the most important changes in Google AdWords in the year 2017.

Google Adwords Blog Techifox

1. Google has introduced New AdWords Interface

Google is bringing an electrifying new AdWords interface. The new AdWords Experience is going to be a major visual redesign of the AdWords user interface. More than 100 thousand advertiser’s accounts have already been updated to try out this new AdWords experience. Here’s a quick look at the top changes:

– A fast and modern interface that is intuitive to navigate

– incorporating material design principles

– Marketing objective based campaign management

– New features such as insights-rich “Overview” cards and some product features which are only available in new interface.

– This new UI will become the default view for advertisers starting Q3. Until then, new features will roll out in phases.

– Keyword Planner, Google Analytics, Ad Preview & Diagnosis will open in a new tab in old interface.

– You can switch between old and new interfaces until end of 2017.

Here you should keep in mind that there is no change in how you manage/structure campaigns or in the functionality or data and ads already available on Adwords. It is an UI update only.

Google Adwords New Interface Update

2. Expanded text ads

Google has been working on the ETA update from a while and made it live for user from January 2017. As of January 31, 2017, users will only be able to create and edit text ads using the expanded text ad format. Your existing standard text ads will continue to serve along with expanded text ads, but you will not be able to modify their content. However, Yes, You will be able to pause, enable and remove them. It is highly recommended to take steps and transit your standard text ads to the new ETA format.

ETA provides you more space to write your ads so are more effective. You can now write two headlines up to 30 characters each, 1 description of 80 characters, and 2 display urls of 15 characters each.

Google Adwords expanded text ads before vs after

3. AdWords Price Extension Gets Live On All Devices

Google has introduced Price Extensions in last July to show prices on product and service types in text ads on SERPs. The price extension is now eligible to appear, not just on mobile but on all devices including desktop.

You can show product price information along with your text ads displaying the range of products and services you offer.

Google Adwords Text Ads Price Extensions

4. Separate Device Bids

Now advertisers have more control on device bidding. One can adjust bids on mobile, desktop and tablet separately depending on what device is performing better for them. This feature is introduced to segregate desktop and tablet traffic.

Google Adwords Device Bid Adjustments Update

5. Automated Call Extensions in Mobile Ads

Google did an announcement of rolling out automated call extensions in Mobile Ads in February 2017.

An email was sent to AdWords customers conveying that Google will begin generating call extensions automatically for the users who use both call and location extensions.

According to this update, Google will automatically pull phone numbers from your landing pages and set up call extensions in the accounts that don’t as of now have them.

6. Remarketing Lists for Search Ads (RLSA)

Google has introduced “Remarketing lists featuring similar audiences for search ads” in Google SERPs and Shopping campaigns in AdWords.

Similar audiences give advertisers the ability to target customers based on whether or not they have searched for the same things as other site visitors existing in the Remarketing List.

7. AdSense Allows 300×250 Mobile Ads above the Fold

Recently Google has announced an update in policy for AdSense Publishers that they can now include 300×250 ad creatives above the fold on their mobile sites.

 

Google is rolling out many of the new updates coming in next few months. We will be bringing you Adwords updates as they rolls out. Keep visiting us.

Let us know your thoughts on the post or you want to notify some updates. We will consider those in our next post.